Jonathan Hanson directed a series of cinematic commercials for Erickson Senior Living ,  spotlighting active, meaningful moments like socializing and arts engagement. The goal was to portray a premium lifestyle, highlighting the joy, love, and security residents experience. Through careful choices in locations, lighting, and wardrobe, the videos emphasized a vibrant, modern aesthetic. The warm, natural lighting and intimate camera work enhanced the emotional depth of everyday interactions, delivering a polished, cinematic look that avoids clichés, showing Erickson as a place where life continues to flourish with family and meaningful connections.

See more of Jonathan’s work.