Director and photographer, Jonathan Hanson, directed a series of cinematic commercials for Erickson’s independent senior living facilities, spotlighting active, meaningful moments. The goal was to portray a premium lifestyle, highlighting the joy, love, and security residents experience.
Through careful choices in locations, lighting, and wardrobe, the videos emphasized a vibrant, modern aesthetic. The warm, natural lighting and intimate camera work enhanced the emotional depth of everyday interactions, delivering a polished, cinematic look that avoids clichés, showing Erickson as a place where life continues to flourish with family and meaningful connections.
If you are interested in learning more about Jonathan’s work, get in touch with one of our producers.