Travis Gillett Photographs Ranchers For Levi’s Workwear
Travis Gillett was commissioned by Levi’s to capture the essence of cowboy culture in their Levi’s Workwear line, blending ruggedness with a timeless sense of style. Travis chose to shoot in Santa Fe, a location renowned for its breathtaking natural light, warm tones, and rugged terrain, which beautifully complemented the texture of the denim. He utilized the vast, open landscapes, evoking a deep sense of freedom and a profound connection to the land.
Travis Gillett’s imagery powerfully reinforces the brand’s heritage and durability, making the clothing come alive in its natural environment. His ability to merge the rough, untamed elements of traditional Western themes with a modern fashion sensibility is what makes Travis’ work unique. The images offer a nostalgic yet contemporary narrative, one that resonates with the enduring spirit of the American West. View the full project here.
If you are interested in learning more about Travis’ work, get in touch with one of our producers.